We were really wrong.

On January 2nd, 2026, I brought action to belief and shut ad-versary down. People don’t like being told they’re wrong. Especially when they don’t have respect for the discipline they’re wrong about. Trying to tell marketers they’re wrong is an exploration into Defensive 101. And most C-level execs got “business degress” with “marketing” included. A two-fer! Except it doesn’t work like that.

C’est la vie. I’m doing something that people actually want. Cleaning bathrooms.